Advice
Pricing & Investment Guides
Whether jewelry is ever a good investment, and how to think about long-term value.
The Short Answer
Jewelry is a poor investment vehicle in almost all cases — retail markup alone means most pieces are worth meaningfully less the moment they're purchased. Buy for enjoyment, not appreciation.
Typical Resale Value
30–50%
Natural Diamonds (secondary market)
10–20%
Lab-Grown Diamonds
Varies
Branded/Heritage Pieces
Rare
Antique/Vintage (can appreciate)
What Holds Value Best
| Asset Type | Resale Potential | Why |
|---|---|---|
| Natural diamonds (certified) | Moderate | Established secondary market, especially larger stones |
| Heritage brand pieces | Moderate–High | Brand recognition supports resale demand |
| Lab-grown diamonds | Low | Supply keeps expanding, pushing resale prices down |
| Genuine antique pieces | Variable, sometimes High | Rarity and provenance can drive appreciation |