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Online Diamond Retailers

Blue Nile vs James Allen

The two longest-standing online diamond retailers. James Allen's 360° imaging on every stone remains the more useful shopping tool; Blue Nile carries a broader range of designer settings.

	Blue Nile	James Allen
360° stone imaging	Select stones only	Every stone
Live video appointments	Yes	Yes
Return window	30 days	30 days

Bottom line

Tie — depends on priorities

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